Certified added local value

Collective Local Quality Brands of the Julian Alps

Photo: Žiga Koren, The Julian Alps

By choosing products marked with any collective local brand, you ensure the enjoyment of carefully crafted and certified items with added local value. The "Genuinely Slovenian" model is built upon a value chain that connects suppliers from farm to table. Independent expert committees assess all produce, products, services, or experiences. Providers must meet numerous quality criteria, adhere to sustainable practices, and operate with social responsibility, which is why consumers trust collective brands.

The "Genuinely Slovenian" model is based on a value chain that connects suppliers from farm to fork, offering guided experiences and the opportunity to purchase high-quality products with added local value. Collective local brands represent a diverse range of regions and offerings. Certified products under collective brands are awarded for their high-quality, locally sourced ingredients, captivating stories, and appealing overall image. The collective brands adhere to strict quality criteria, ensuring that consumers can trust the authenticity and value of their purchases.

The establishment of collective brands has provided numerous benefits for both producers and consumers. Producers have gained access to expanded markets, while consumers have discovered the reliability and quality of collective brands. The certification process involves expert evaluations and assessments, guaranteeing the high standard and added value of the products.

Providers seeking certification must meet various quality criteria, adhere to sustainable practices, and operate with social responsibility. The products must incorporate local ingredients and materials within a short food/craft supply chain. Furthermore, each offering must be accompanied by a compelling story that reflects the provider's philosophy and the product's utility. Sustainable practices and responsible business operations are essential requirements.

Collective local brands have become significant drivers of rural destination development. Consumers benefit from access to verified, high-quality products that contribute to a nearly carbon-neutral footprint and a green circular economy, resulting in a healthier and more sustainable local supply.

Collective brands in the Julian Alps Biosphere area:

Bohinjsko/From Bohinj: Established in 2012.
Bled Local Selection: Established in 2019.
Iz Doline Soče / Soča Valley Finest: Established in 2021.
Kranjska Gora Vrhunsko / Finest: Established in 2022.
Discussions are currently ongoing for the establishment of the branding systems for destinations Žirovnica and Brda.

Bohinjsko / From Bohinj

The Bohinjsko/From Bohinj brand stands for the authenticity of top-quality local products and services, wholeheartedly endorsed by the locals. The certificate guarantees the highest standards of workmanship or service and is a guarantee of Bohinj's authenticity.

Bohinjsko / From Bohinj
Bohinjski zajtrk / Bohinj Breakfast Video: LakeBohinj

Bled Local Selection

The Bled Local Selection is everything that has always been living and growing in Bled with its surroundings, in its people, in the land, water and air. What we inherited from our ancestors we accepted with gratitude, and we add to this gift our own ideas, which are a reflection of the times in which we live. We are proud that we can offer quality, authenticity and innovation, all combined in our common brand, to our customers at home and all over the world.

Blejski lokalni izbor / Bled Local selection
Video: Bled Slovenia

Triglav National Park Quality Mark

The quality of Triglav National Park lies in its nature, environment and the people who have lived and worked here for centuries. The Triglav National Park Quality Mark represents the services and products of people who understand the need to preserve this beautiful natural environment for future generations. TNP-certified providers are committed to sustainable development, and their work is respected and appreciated. The Triglav National Park Quality Mark enables consumers to support the local economy and traditions, guarantees quality, and is a symbol of respect for nature and a symbol of trust in humankind's abilities.

The Quality Mark Certificate is an expression of the values and mission of the national park in the Julian Alps region.

Triglav National Park Quality Mark
Znak kakovosti Triglavskega narodnega parka / Triglav National Park Quality Video: Triglavski narodni park Triglav National Park

Soča Valley Finest

The collective trademark Soča Valley Finest brings together carefully selected producers and providers at the junction of the Julian Alps and the Mediterranean. The certificate guarantees the originality of the geographical origin and the compliance of products and services with strict standards.

Doživi Dolino Soče - Kolektivna blagovna znamka Iz Doline Soče
It Doline Soča / Soča Valley Finest Video: Soča Valley

Kranjska Gora Vrhunsko / Finest

The collective brand Kranjska Gora Vrhunsko/Finest assures the origin and quality of products, featuring locally sourced ingredients and materials. It emphasises and highlights the recognition of handicraft products, produce, food products, dishes and beverages served in restaurants as well as guided experiences and accommodation.

Taste Radol'ca

Taste Radolca (Okusi Radol’ce) is not yet a quality brand but a project which began in November 2013 to unite the best restaurants in the Radol’ca area, showcase the talented chefs who work there, and highlight the best of the local food available.

Taste Radol'ca restaurants use locally-produced ingredients to create typical Gorenjska dishes. In the green woodlands and countryside, healthy produce is grown, which talented chefs incorporate into exceptional dishes inspired by local tradition. Taste Radol'ca restaurants can be recognised by the sign on their entrances, whilst local dishes are marked in their menus by a small printed Radol'ca bee.

Taste Radol'ca
Video: Visit Radol'ca

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The Julian Alps